Perceptual Maps/Positioning Maps - Learnmarketing.net Perceptual maps are used by many organisations to help them identify gaps in the market. This article explains how to draw a positioning map and includes an ...
何謂行銷定位圖? - Yahoo!奇摩知識+ ... 定位,縱軸和橫軸各決定相對屬性,前提是屬性的決定要適切,上圖是用車子的市場假擬的 知覺圖(perceptual ...